Free shipping on orders of $50 or more
WHAT'S ON SALE
Have Questions? Call us at (877) 771-3732
We like to talk about those things that are important and deserve our time and attention. The problem often arises in that we tend to place a lot of "important things" on our lists. In reality, not everything can be most important and not everything is most important. Too often we measure our success by how many things we checked off of our "To Do" lists.
In their book, The ONE Thing, authors Gary Baker and Jay Papasan tackle the topic of what it really means to apply focus on what is truly important as the key driver to success. To make their case they use research as well as character studies from well known and successful individuals. The essence of their work is summed up in that to be successful in any endeavor we need to narrow our focus to those few things that will truly have an absolute impact on success.
One conclusion of note is that being good at multitasking is really to be good at doing a lot of stuff without applying a proper focus on any of it. Having a "to do" list is good. But as good as they may be they're really only good at creating busyness that doesn't necessarily equate to achieving success. It is more advantageous to create a "success list" by chopping away at our daily lists of things to do until we have determined what is/are the MOST IMPORTANT things related to accomplishing success. Think Pareto Principle.
The brain isn't wired to focus on multiple things at once. That's why there are laws to deter driving while texting. Only by narrowing our focus on what absolutely is most important to achieving success can we apply our full attention on what will have the greatest impact. Our strategies, tactics, and measurements are built around that. Away with the lists of things to do but have little relevance to success at all. We must be vigilant in eliminating distractions from what is most important; with emphasis on MOST IMPORTANT.
So, does this seem counter intuitive? Does it challenge a way of doing things? Possibly for some. I would recommend the book to those who are interested.
Sign up to receive the latest updates, specials and deals sent right to your inbox.